Proof that Packaging Really Is an Art Form - Skylar

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Give your friends $10 off on their first order of $25+ and get $10 for each successful referral. With every successful referral, the referrer will also receive 100 Dream Reward points. New referrals must be first-time Skylar customers. The referrers reward is subject to a minimum spend of $30 prior to tax and shipping charges. The $10 reward code for referrer and the referred friend cannot be used to purchase gift cards, Skylar Subscriptions, Add + Save discount, Scent Club gifting, or Scent Experience. The $10 reward cannot be stacked or combined with other promotional offers and cannot be applied to tax or shipping fees. Limit one code per customer. Same household or self-referrals are not accepted.

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Proof that Packaging Really Is an Art Form

From the very beginning, Skylar focused on what’s inside the bottle. But once all the careful formulating, testing, and refining was complete, a new question emerged: How will our vision shine through in design?

We had to come back to our own core belief: the sky really is the limit.

Rock star Skylar team member, graphic designer, and watercolor artist Jeff Fontelera took the reigns on this one. When asked how he decided on watercolor to represent Skylar, Jeff says he started with the name.

“Skylar. As in, ‘Skyward.’ There’s something ethereal and whimsically beautiful about that. But it’s also a call to action to go farther. To recognize that life doesn’t require clear rules. We encourage blurring the lines. I think watercolor invokes the sense of possibility that our brand represents.”

Beyond the name, our commitment to a cleaner fragrance had to come through, too.

“It’s also about what’s inside the bottle. Skylar’s products are conscious and meant to evoke good feelings. Watercolor is a way to personify that.”

handcrafted artist handmade handpainted natural perfume

From blank page to full color: A peek into process.

As a professional designer, Fontelera spends most of his days on the computer.

“I literally have to turn my computer off and just let spontaneity take me. [Once everything is prepped], I start applying color around with my brushes until I'm happy with something, or anything.”

The colors themselves were selected first through group collaboration.

Our team got together to look at various sources like Pinterest, some of our favorite blogs, and even the outdoors to come up with color palettes for each product. After several iterations, we discovered a set of color combinations that felt good to us — and captured the mood of the scent.

“I like the unexpected nature of watercolor. When watercolor strokes capture the bristle textures of the brush, when ink spreads and create shapes and depth and when everything dries up and creates something you've never seen before.”

There can be challenges with this type of paint, though.

“Watercolor isn't forgiving like oil paints, so sometimes applying a stroke of color or drops of water on the paper is a sort of rogue act of commitment. It teaches you to just to be happy with whatever comes out.”

That’s a good life lesson, if ever there was one.

In the end, it’s about creating an experience that our customers love.

“What matters most to me is for you to have a great experience of the brand. I hope infusing watercolor helps accomplish that.”

 




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Also in BLOG

Magic Bloom Spotlight

 Magic Bloom is our newest scent as part of our permanent signature collection. But before it was a part of our collection, it was one of our Scent Club scents! Our customers love it so much it was voted it to make it part of the official family. Magic Bloom is a quintessential spring scent that can easily transition into summer! 

The Wedding Edit - The Best Scent For Your Wedding

Nothing captures a memorable moment like your favorite fragrance. Scents are our favorite way to capture a moment in time. After your wedding day is over, you get to reminisce on those sweet memories every time you put on your wedding day fragrance. But of course, in order to tell a story, the scent has to compliment the occasion. For this reason, we rounded up the best scents for your perfect wedding setting.
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We got inspired by Maggi Beer's recipe to recreate this cocktail to celebrate our newest scent, Honeysuckle Dream. It is a fresh and delicious cocktail, perfect to celebrate this Mother's Day.