Proof that Packaging Really Is an Art Form

From the very beginning, Skylar focused on what’s inside the bottle. But once all the careful formulating, testing, and refining was complete, a new question emerged: How will our vision shine through in design?

We had to come back to our own core belief: the sky really is the limit.

Rock star Skylar team member, graphic designer, and watercolor artist Jeff Fontelera took the reigns on this one. When asked how he decided on watercolor to represent Skylar, Jeff says he started with the name.

“Skylar. As in, ‘Skyward.’ There’s something ethereal and whimsically beautiful about that. But it’s also a call to action to go farther. To recognize that life doesn’t require clear rules. We encourage blurring the lines. I think watercolor invokes the sense of possibility that our brand represents.”

Beyond the name, our commitment to a cleaner fragrance had to come through, too.

“It’s also about what’s inside the bottle. Skylar’s products are conscious and meant to evoke good feelings. Watercolor is a way to personify that.”

handcrafted artist handmade handpainted natural perfume

From blank page to full color: A peek into process.

As a professional designer, Fontelera spends most of his days on the computer.

“I literally have to turn my computer off and just let spontaneity take me. [Once everything is prepped], I start applying color around with my brushes until I'm happy with something, or anything.”

The colors themselves were selected first through group collaboration.

Our team got together to look at various sources like Pinterest, some of our favorite blogs, and even the outdoors to come up with color palettes for each product. After several iterations, we discovered a set of color combinations that felt good to us — and captured the mood of the scent.

“I like the unexpected nature of watercolor. When watercolor strokes capture the bristle textures of the brush, when ink spreads and create shapes and depth and when everything dries up and creates something you've never seen before.”

There can be challenges with this type of paint, though.

“Watercolor isn't forgiving like oil paints, so sometimes applying a stroke of color or drops of water on the paper is a sort of rogue act of commitment. It teaches you to just to be happy with whatever comes out.”

That’s a good life lesson, if ever there was one.

In the end, it’s about creating an experience that our customers love.

“What matters most to me is for you to have a great experience of the brand. I hope infusing watercolor helps accomplish that.”

 




Also in BLOG

National Mammography Day

National Mammography Day

First Introduced by former President Bill Clinton in 1993, the third Friday of Breast Cancer Awareness Month (October) is dedicated to National Mammography Day. On this day, women over the age of 45 are encouraged to schedule a mammography appointment. Read on to find out how and why. 
The Skylar Honored Stories Series

The Skylar Honored Stories Series

In honor of Breast Cancer Awareness Month, we have created the Honored Stories Series to highlight our own community's experience with breast cancer.  We're humbled to have these incredible women as part of our community and are proud to share their experience today. Read on to hear their stories.
Honored Stories Series: Jenyse White

Honored Stories Series: Jenyse White

The Honored Stories Series highlights our incredible Skylar gals who have been affected by breast cancer. These amazing, valiant women are the reason why we love crafting safer, natural products and couldn't imagine doing anything else. This month, they'd like to share their story and spread the love. Read on to hear Jenyse's story.

Also in BLOG

National Mammography Day

National Mammography Day

First Introduced by former President Bill Clinton in 1993, the third Friday of Breast Cancer Awareness Month (October) is dedicated to National Mammography Day. On this day, women over the age of 45 are encouraged to schedule a mammography appointment. Read on to find out how and why. 
The Skylar Honored Stories Series

The Skylar Honored Stories Series

In honor of Breast Cancer Awareness Month, we have created the Honored Stories Series to highlight our own community's experience with breast cancer.  We're humbled to have these incredible women as part of our community and are proud to share their experience today. Read on to hear their stories.
Honored Stories Series: Jenyse White

Honored Stories Series: Jenyse White

The Honored Stories Series highlights our incredible Skylar gals who have been affected by breast cancer. These amazing, valiant women are the reason why we love crafting safer, natural products and couldn't imagine doing anything else. This month, they'd like to share their story and spread the love. Read on to hear Jenyse's story.