Switching to clean deodorant has a rep for being an infamously frustrating process. Most of us started using conventional deodorants, or more accurately, antiperspirants, sometime around age twelve, which has allowed for decades of our armpits to get used to being blocked from sweating.
A quick overview of how those conventional deodorants work: antiperspirants use aluminum to prevent our sweat glands from releasing sweat. In recent years, as you may already know, many people have chosen to move away from these aluminum-containing antiperspirants.
For our first deodorants, we wanted using them to be a seamless process, and allow first-time clean deodorant users as easy a transition as possible (note—we do recommend 30 days of continual use to allow your body to adjust).
Why switch to natural deodorant:
If you haven’t yourself, you probably know someone who’s made some “clean swaps” over the past few years. Whether it’s their perfume or their face wash, clean beauty is going mainstream. Deodorant is often the first category in which people take the plunge and make the switch.
“There have been many investigations over the years as to whether typical ingredients in conventional deodorants, like aluminum, are associated with the disease. Specifically, there have been large studies looking for a correlation between aluminum use (from deodorant) and diseases like breast cancer and Alzheimer's disease,” board-certified dermatologist and co-founder of LM Medical NYC Dr. Rabach explains. Though these studies remain inconclusive, you can never go wrong with a more natural formula. “A positive to switching to a natural formula is that there are overall fewer chemicals on the skin,” Dr. Rabach says.
Why we didn’t use baking soda:
Many natural deodorants rely on baking soda because of its absorbent qualities, but it’s also a pretty common skin irritant. “Baking soda is alkaline, (the opposite of acidic), and when mixed with sweat, it causes an alkaline solution on the skin which can be irritating to some. The skin's natural pH is lower than this,” Dr. Morgan Rabach explains. By choosing other powerful botanically-derived ingredients, we were able to create an equally effective formula—without the potential for irritated underarms.
Why we chose our hero ingredients:
There are four natural hero ingredients in our new deodorant—green tea leaf, sage leaf extract, sandalwood oil, and equisetum extract, each of which was chosen for its naturally odor-curbing, bacteria-reducing properties. Green tea leaf extract is a superhero ingredient for natural deodorant—it’s an antioxidant, antibacterial, and odor-fighting. Equisetum extract, Dr. Rabach explains is “naturally high in silica which helps soak up sweat, leaving less for bacteria on the skin to interact with and therefore less odor.” Sage leaf extract, Dr. Rabach notes, “is derived from the sage plant which has intrinsic antibacterial properties. So this may help to decrease the bacteria that is on the skin, leading to less odor.” Finally, sandalwood oil is another naturally antibacterial and disinfectant ingredient which can help protect against odor-forming bacteria.
Combined with the beloved scents of beachy, fresh Isle and citrusy, sweet Capri, these refreshing deodorants will keep you cool and fresh and all day long.
Questions about our deodorant or other product lines? We'd love to hear from you! Email us at firstname.lastname@example.org.
Refreshing Deodorant Full Ingredients List:
Propanediol, Aqua / Water / Eau, Aloe Barbadensis Leaf Juice*, Sodium Stearate, Zea Mays (Corn) Starch*, Glycerin*, Parfum / Fragrance, Caprylyl Glycol, Ethylhexylglycerin, Caprylhydroxamic Acid, Citric Acid*, Potassium Sorbate, Sodium Benzoate, Camellia Sinensis Leaf Extract*, Cocos Nucifera (Coconut) Oil*, Santalum Album (Sandalwood) Oil*, Tocopheryl Acetate, Equisetum Arvense Extract*, Salvia Officinalis (Sage) Leaf Extract*.
*Plant derived ingredient